Redefining My Blog

I’ve been home for a few days after a delightful weekend at Bloggy Con. I have some thoughts on my first conference that I can share another time but today I want to talk about redefining my blog. I can’t stop thinking about where I want to take this blog in the future and really I guess, where I want to take myself. And you, of course, if you will come along for the ride. (Please say yes!)

Defining my blog today:

When I met other bloggers at the conference one of the first questions we asked each other was, “What kind of blog do you have?” Some answers came naturally to others who could answer things like, “Parenting!” or “Books and shoes!” or “All things travel!” My answer was hesitant, confused, and slow, “Um, I’m kind of niche-less. I write about what I think. It’s turned into ranting about current events…” I say, my voice usually trailing off. The next natural question is, “What’s your blog’s name?” To which I answered, “Oh, it’s just my name, you know, like my name.
You really want to read it now right? With that sales pitch how could you say no?? There is work to be done my friends.

What my blog won’t look like:

As I explore what I really want this space to look like, I decided to first define what I know it will never look like. First, I will never give fashion advice. Oh my, have you ever seen how I dress? Well, it’s nothing special. Cozy and comfortable but not really worth highlighting. Second, I will not be making a video with a make-up tutorial any time soon. Make-up is not part of my daily routine. It never has been, even when I wanted it to be. Finally, I won’t be giving parenting advice or homeschooling advice or anything similar because I don’t have much to offer in those areas so I’m not even going to try.

Redefining my blog:

After identifying ways I can’t contribute I decided to turn my head to look at ways I can. I asked myself, “What am I an authority on?” My answer? “Me.” I know myself and my story better than anyone so I’m going to start there. I’m going to explore my life with a new curiosity and identify my personal values. I’m going to take responsibility for myself and what I bring to the world. Along the way I’m going to learn to be kind and generous with myself and see what happens.
Look, I’m going to talk about the hard stuff. I’m going to get real and honest. I’m going to do my part to move the conversation while encouraging others. I hope you will join me, talk to me, and share what encourages you.



  1. Heather on September 19, 2017 at 9:35 pm

    I’m so glad I met you last weekend, and I actually loved that you were “niche-less”. It leaves the door open for just about anything, and I think you’re so brave to decide to share yourself in such an authentic way. I will definitely be following your journey!

    • Courtney A. Casto on September 19, 2017 at 9:44 pm

      Thanks Heather! It was so nice to meet you too! Don’t worry, I’m sure I will be niche-less for awhile. I’d just like to define it a little more. Thanks for following along!

  2. Erinn on September 20, 2017 at 5:12 am

    Can’t wait to see what’s next for your blog! Even though I just started, I feel kind of niche-less myself…

    • Courtney A. Casto on September 20, 2017 at 11:27 am

      Thanks Erinn! Niche-less has some pros and cons for sure. I see your blog as a lifestyle blog with a focus on fitness but you also talk about all kinds of things! Maybe we can make niche-less it’s own niche!

  3. Hannah on September 20, 2017 at 5:03 pm

    Hey there! Visually I think your website is beautiful, so even if it feels like you don’t know what you’re doing, it sure doesn’t look like it 🙂 For whatever reason I didn’t think anyone would want to read book reviews when I first started out, and lo and behold there was a whole community dedicated to just that. I had no idea! I look forward to seeing what you do next!

    • Courtney A. Casto on September 20, 2017 at 8:27 pm

      Thanks Hannah! I don’t know how much I’ll change my design but I’d like to have a more cohesive theme to my blog overall. I love the communities I have found online. You’re right, I had no idea many of them existed! Thanks so much for reading. 🙂

  4. Coral on January 4, 2018 at 9:10 pm

    I’m a huge fan of your blog now. I’ve read about 5 posts and just can’t get enough. I once felt pressure to stick to one “niche” and almost decided to do so but realized that would be going against who I am and who I am is someone who’s very passionate about many different things. I really loved reading about how you came to the conclusion that you’re an expert at yourself. That made me laugh because sometimes I worry that I’m not an expert at anything…but the truth is, I am an expert at myself! Thanks for your wonderful writing. Have you ever considered writing a book? You’re a really great writer!

    • Courtney A. Casto on January 5, 2018 at 6:03 pm

      Thanks Coral! I’m so glad you like it! I really don’t know what niche I would choose if I was forced so I’m sticking to nice-less for now. A lifestyle blog without the style! I’ve thought about writing a book in theory but not seriously yet. Thanks for the sweet compliment!

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